reginald ebere |
The Insider, is one of the
movies I wrote in the earlier stages of my career. It tells the story of a man
who is a member of a church committee and was aware of all the inside
happenings of that committee but was at the same time busy organising armed
robbers to rob members of the church who were in charge of the finances of the
church. The role was played by Ejike Asiegbu,(The GodFather) as he is fondly
addressed in Nollywood. I still wonder
though how he got that name but that is a story for another day, maybe his
school mates at the University of Port Harcourt will find time to tell us
someday. The movie was a big hit in those heady days of Nollywood’s infancy and
fetched the producer quite a tidy sum. It was directed by my very good friend
and colleague Launcelot Odua Imasuen, the Benin Boy who enchanted Ibo Marketers
and Executive producers those days. A man I still duff my cap for.
I mentioned the Insider
because I have always been a "Nollywood Insider", albeit a quiet one, not in the
mould of the Ejike Asiegbu in the movie. I was part of the earliest stages of
growth and have stayed true to the dream as much as is within my power to do.
Somewhere along the line however, I pushed out to explore other options. I
ended up in Television as Head of Production and a Channel Manager for the
nascent Infinity Television. It was a gamble that really did not work too well
but one I have no regrets about. The only down part of that adventure was that it took me away from mainstream
Nollywood for all of four years.
Launcelot Odua Imasuen |
So now it is April 2013, I decided in March to
step back into the fray that is Nigeria’s movie Industry. But I find that there
is no longer one Nollywood but two. No I am not talking about the Hausa or
Yoruba arms of the Industry or even the Ghanain part which is now referred to as
Ghollywood but the high class, low intensity, pretentious and professional(by
Hollywood standards) cinema Industry, based In Lagos. Then the low class high
intensity, high volume, “down to the brass tacks” bare knuckles industry based
In Asaba. And there lies my dilemma; which part of the Industry to rejoin. All
through my career I have always been one for excellence. I was known to make arty
movies that adhered strictly to the traditional values of movie making. I have
realised however that art for art’s sake will never make money for anybody. So,
I have made great films even if I have to say so myself but my bank account has
remained relatively empty. But like the Ibo boy I am, I have come to my senses.
Now I want to make all the money I can before my strength fails.
Honestly I’d wanted to
make one grand cinema film, with a grand premiere and national release to mark
my full return into Nollywood. And I’d set to work to do that. Bearing in mind
that the last movie I shot, “THE KING AND THE PRIEST” was shot in October
2011, I was like a footballer who had sat on the bench for a whole season in a
second division team and had suddenly been called to the national team for the
World Cup. I set about doing the perfect script. But while I was writing, I got
to ruminating. All my friends who had gone the cinema route in the past few
years of the rebirth of the cinema culture in Nigeria had only tears of woe to
cry. Apart from block busters like IJE and the phenomenal JENIFA and its sequel
plus a few others, the rest have failed to even break even in the cinemas. It
looked as if we were just making movies for the owners of the cinemas to make
money off us. The percentage sharing is skewed to favour the cinema
franchises. Not contributing anything to the production of the movie nor to the
publicity of the product they have been walking away with the bulk of the profits. It has
been like the legendary Aneke who washed her hands only to break the kernel for the
squirrel to carry away.
Somewhere along the line I
stopped writing that perfect Cinema script and decided to do ten “Asaba”
scripts. Now you don't have to think to hard to write one of those and I know that I can quickly sell off those scripts to some quick thinking Ibo boy
like me who is looking for how to make
the fast buck and take one Infinity or Murano jeep home for next Christmas. I mean what is the point of having over a hundred and fifty
movie credits to ones name and not having up to one hundred and fifty thousand
Naira in your account.
So for all those who have
been asking when will a new Reginald Ebere movie drop into the market hang in
there, you don’t have too long to wait. I am on my way to Asaba. The first Nollywood
has finally won. Yes I like the perfect movie but I am also a fan of the perfect bank account. Who doesn’t want to die a rich man! And for all the producers
who are looking for scripts, I have well over twenty scripts in the different
genre you like. Genre’s like Royal, Action, Ibu, Nkem Owoh lol. Yeah those are
no longer actors but movie genres. We even have genres like Mercy Johnson paired with Yul Edochie, Mike Ezuruonye paired with Tontoh Dike or Chika Ike. Don’t worry we are very reasonably
priced. Only a hundred thousand for part one to four. Asaba here I come.
REACTIONS ARE WELCOME.